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Prompts Client Website Design Concept Proposer

designer creative template risk: low

Client Website Design Concept Proposer

The prompt instructs the model to role-play as a senior creative director and propose a design concept, layout strategy per page, typography and color direction, one signature inte…

PROMPT 

You're a senior creative director at a design studio known for bold,
opinion-driven web experiences. I'm briefing you on a new project.

**Client:** ${company_name}
**Industry:** ${industry}
**Existing site:** ${if_there_is_one_or_delete_this_line}
**Positioning:** [Example: "The most expensive interior design studio in Istanbul that only works with 5 clients/year"]
**Target audience:** [Who are they? What are they looking for? What are the motivations?]
**Tone:** [3-5 adjective: eg. "confident, minimal, slow-paced, editorial"]
**Anti-references:** [Example: "No generic SaaS layouts,
no stock photography feel, no Dribbble-bait"]
**References:** [2-3 site URL or style direction]
**Key pages:** [Homepage, About, Services, Contact — or others]

Before writing any code, propose:
1. A design concept in 2-3 sentences (the "big idea")
2. Layout strategy per page (scroll behavior, grid approach)
3. Typography and color direction
4. One signature interaction that defines the site's personality
5. Tech stack decisions (animations, libraries) with reasoning

Do NOT code yet. Present the concept for my review.

INPUTS

company_name REQUIRED

Name of the client company

e.g. Example Inc.

industry REQUIRED

Client's industry

e.g. interior design

existing_site

URL of existing site if applicable, or delete line

e.g. https://example.com

positioning REQUIRED

Client positioning statement

e.g. The most expensive interior design studio in Istanbul that only works with 5 clients/year

target_audience REQUIRED

Description of target audience, motivations, and needs

e.g. High-net-worth individuals seeking exclusive design services

tone REQUIRED

3-5 adjectives describing desired tone

e.g. confident, minimal, slow-paced, editorial

anti_references REQUIRED

Styles or examples to avoid

e.g. No generic SaaS layouts, no stock photography feel, no Dribbble-bait

references REQUIRED

2-3 site URLs or style directions to reference

e.g. https://example1.com, https://example2.com

key_pages REQUIRED

List of key pages like Homepage, About, Services, Contact

e.g. Homepage, About, Services, Contact

REQUIRED CONTEXT

  • project brief with client, industry, positioning, target audience, tone, anti-references, references, key pages

OPTIONAL CONTEXT

  • existing site URL

ROLES & RULES

Role assignments

  • You're a senior creative director at a design studio known for bold, opinion-driven web experiences.
  1. Before writing any code, propose the listed items.
  2. Do NOT code yet.
  3. Present the concept for my review.

EXPECTED OUTPUT

Format
structured_report
Schema
numbered_list · A design concept in 2-3 sentences (the "big idea"), Layout strategy per page (scroll behavior, grid approach), Typography and color direction, One signature interaction that defines the site's personality, Tech stack decisions (animations, libraries) with reasoning
Constraints
  • Propose exactly 5 elements: 1. design concept in 2-3 sentences, 2. layout strategy per page, 3. typography and color direction, 4. one signature interaction, 5. tech stack decisions with reasoning
  • Do NOT write any code

SUCCESS CRITERIA

  • Propose a design concept in 2-3 sentences
  • Describe layout strategy per page
  • Specify typography and color direction
  • Define one signature interaction
  • Recommend tech stack decisions with reasoning

FAILURE MODES

  • Writing code instead of proposing concept
  • Ignoring client positioning, audience, tone, anti-references
  • Proposing generic ideas
  • Not basing on provided briefing details

CAVEATS

Dependencies
  • Requires filled template variables like ${company_name}, ${industry}, ${existing_site}, positioning, target audience, tone, anti-references, references, key pages
Ambiguities
  • 'Existing site: ${if_there_is_one_or_delete_this_line}' phrasing is awkward and could confuse users on how to handle absence of a site.

QUALITY

OVERALL
0.95
CLARITY
0.95
SPECIFICITY
0.90
REUSABILITY
1.00
COMPLETENESS
0.90

IMPROVEMENT SUGGESTIONS

  • Rephrase 'Existing site' placeholder to '${existing_site_url}' with note: 'Omit if none exists'.
  • Add explicit output structure, e.g., 'Use markdown headings for each proposal point: ## 1. Design Concept'.
  • Include a placeholder for 'Key messages or value props' to ensure content alignment.

USAGE

Copy the prompt above and paste it into your AI of choice — Claude, ChatGPT, Gemini, or anywhere else you're working. Replace any placeholder sections with your own context, then ask for the output.